Moschino Pre-Fall 2015
I will admit, the McDonald’s stuff kind of freaked me out. When I think of McDonald’s, I think of a place where college students go at 4am because there is nowhere else to eat when they are studying, and where homeless people go at 4am because there is nowhere else to sleep. I also don’t think barnyard red and sunshine yellow are a pleasing color pairing, fast food connotations notwithstanding.
But as Katy Perry would say, that was then and this is now (“Part of Me”). For Pre-Fall Jeremy Scott is still basing the collection around one obvious motif, but this time it is much more chic. The pieces below evoke objects found in a clothing atelier, like tape measures, order forms, hangers, and garments still under construction.
While I understand that the planning and execution of a single seasonal collection involves more time and work than the average end consumer could even imagine, the idea that the fashion world has two seasons per year, while the weather and our lifestyles have four, is still a bit of an odd idea to wrap one’s head around. Even more trippy is the fact that technically, February is the first month of “Spring/Summer” and August is the first month of “Fall/Winter”. It is as if the fashion world is proof that a parallel universe does indeed exist.
Thankfully, Resort and Pre-Fall collections are here to (somewhat) normalize the annual cycle, so that, just as we plan our year around four seasons, we can plan our fashion calendar around four different points of reference. Pre-Fall collections are the epitome of “short and sweet”; they do not involve as many looks as the average Fall collection, yet the looks are more wearable than the theatrical ensembles one might see on a Fall runway. Here are ten such looks that caught my eye:
Theia, Don O’Neill ~~~~ Giamba, Giambattista Valli
Rodebjer, Carin Rodebjer ~~~~ Co, Stephanie Danan and Justin Kerr
Noon by Noor, Shaikh Noor Al Khalifa and Shaikh Haya Al Khalifa ~~~~ Mantù, Jane Hayward
Public School, Dao-Yi Chow and Maxwell Osbourne ~~~~ Yeohlee, Yeohlee Teng
ICB ~~~~ Won Hundred, Nikolaj Nielsen and Anna Bauer